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Social Media Marketing

Enhance Online Visibility & Marketing Effectiveness with Social Media

What is Social Media Marketing:

What is Social Media Marketing: Social media marketing refers to the process of gaining website traffic or attention through social media sites like Facebook, Twitter, Pinterest, LinkedIn ….etc

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to FÆ’share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

Introduction to Social Media Marketing:

The reason why Social media networking is a huge success is because of its Friend-Of-A-Friend (FOAF) trust model similar to word of mouth (WOM). Study reveals that, while 14% People Trust Ads, 76% of People trust consumer recommendations for purchase decisions. Since FOAF model enables users to interact with network users to whom they are not otherwise directly connected. Users can establish different rules of engagement for different types of connections in their network; the closer the connection to a user in terms of degrees of separation, the more trusted that user is. This is the key difference between Social networking and traditional Search Engine Optimization or Paid advertising strategies. Users maintain direct connections to their friends, but they also have some level of access to the direct connections their friends maintain to other people. Public social networking services such as Facebook, Twitter and LinkedIn can be valuable sales, marketing and support tools if you know how to effectively apply them for your business.

 
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